Actionable Market and Customer Insight

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Data monitoring and tracking

Data Monitoring and TrackingKable keeps abreast of ICT-related market activities through its development of a suite of database and tracker products.

Our ongoing ability to collect relevant and actionable data provides our ICT vendor clients with tactical information services that identify current and future business opportunities. We are able to identify opportunities at both the macro and micro level, with our data supported by intuitive and interactive premium tools.

At the top level, we track the revenue performance of ICT vendors across a broad range of industries, geographies and technologies. Furthermore, our ability to trawl publicly available secondary sources enables us to collect technology vendors' contract announcements in the IT services and software domains. Through our significant investment in primary research, we are also able to track enterprises' changing ICT budgets, technology priorities and procurement preferences.  

Our deep sector expertise means that we can serve our clients with the tactical information they require to grow their businesses. In the government space, we provide a daily feed of 'pre-procurements', which highlight organisations' future ICT investment plans and strategic objectives. We are expert users of freedom of information legislation to obtain detail about current spend, contracts and budgets. We use proprietary tools and techniques to normalise and structure data published by public bodies under transparency regimes.

We also review every single ICT-related OJEU tender for relevance to our ICT vendor clients, and summarise its news in understandable 'plain English', informed by our own expert commentaries.

Our rigorous approach to data collection is highlighted by the fact that we have a dedicated team that scours strategic planning documents and the minutes of key meetings across the public sector, in order to define opportunities even before they enter the formal procurement process.