Kable gathers and validates data every day from thousands of sources, and has the analytical skills and expertise in ICT and vertical markets to transform this data into customised proprietary research for individual clients.
Kable custom research capabilities
Our custom research projects are tailored uniquely to match your specific strategic, business planning, or market development research requirements. We take care to understand your underlying needs and design bespoke projects that deliver unparalleled insight and fact-based analysis, together with actionable results and recommendations, to help you grow your business.
We deliver projects in the following areas to assist you at different stages in your market and business planning. If, however, you need a solution that doesn't fit into one of these areas, tell us your brief and we will craft a package to meet your particular needs.
- Go-to-market and bid support
Offering expertise to established ICT firms, Kable uses in-depth data and market knowledge to help clients develop opportunity roadmaps, competitive positioning for specific bids, market tracking and pricing analysis in vertical markets.
- Market research and insights
With the skills and reach to report on what key industry influencers really think, Kable's quantitative and qualitative data offers a more detailed understanding of market product gaps, competitive perceptions and customer preferences.
- Strategic advisory
Kable applies its understanding of different vertical market segments to help its clients appreciate which priorities and ICT marketing approach works best for any given sector. Our independent evidence-based insight helps you formulate new strategies for growth.
- Thought leadership and white papers
One way we help our clients to establish a unique selling proposition or key differentiation from their competitors is by the publication of our research-based thought leadership white papers. They are perfect for stimulating sales dialogues and generating leads.