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Kable provides unparalleled customer and market insight into ICT investment patterns and trends across the media industry.
With an emphasis on primary research, we examine the changing ICT investment landscape among publishers, broadcasters, gaming companies and music firms, in light of the ongoing changes in audience, consumer and advertiser behaviour.
Our Intelligence Centre provides actionable insight into how media companies' ICT budgets are set to change and identifies the technologies that will gain the most traction. We also predict likely procurement preferences as well as the approach to operating ICT within the industry.
With a local and global focus on the media industry, we estimate the way that media companies of all sizes prefer to spend their ICT budgets, both in-house and with third-party providers. We identify the top spenders across numerous geographies, as well as highlighting niche opportunities within smaller companies.
At the macro level, we provide market opportunity forecasts in the media industry across numerous technology categories and in more than 20 geographical markets.
Contact us today to find out how our combination of premium database products and analytical reports can help you make the informed strategic and tactical decisions to target the global media industry.